WIDALITY PRESS RELEASE, MARCH 30 2010
Lawyers increase billable hours with mobile call tagging service
Busy professionals put more money in their pockets with momentem™ for BlackBerry®
One of the most popular smartphone applications for business users, momentem™ allows people to categorize their mobile phone calls, emails, expenses, and activities right from their BlackBerry® in real-time enabling them to track and accurately bill the time they spend on their clients and projects.
Identified as one of the Top 10 business applications for BlackBerry by ZDNet, Fierce Wireless, and IT Pro magazine, momentem™ has reached over 100,000 downloads in less than a year.
An indispensable tool for the legal, professional services, accounting and IT industries, the application allows users to instantly allocate mobile calls and activities to specific clients and projects, flag billable time and costs, attach notes for follow-up, make sense of the mobile phone bill, keep an audit trail, and generate timesheets, all via the service’s powerful Excel reports.
Millions of calls have already been tagged which has put tens of millions of dollars back into customers pockets. Then, to kick-off 2010, the company adopted a trendsetting Name Your Price billing model that gives users the power to decide how much they pay for the monthly service.
Most mobile business solutions have a fixed fee per month. Name Your Price breaks out of this model allowing users to decide how much they pay, up to the recommended price of USD$8 per month. Some customers use the service to track and account for hundreds of dollars of extra billable time, while others simply use the app to become more organized with their mobile activities. Therefore, this approach provides a good solution to all types of users as one price doesn’t fit all.
Speaking about the groundbreaking campaign, Terry Hughes, President, says, "Since we launched Name Your Price billing for our service in early 2010 we have been staggered by the positive response. We have had a tenfold increase in customer sign-ups because people can link the price they pay with the value they get from tagging their calls and activities. More interesting is that these customers are paying an average of $6.00 per month for the service, so most aren’t opting for the lowest price point. This, along with the many positive reviews we have received, show the real value that users attribute to momentem™ every month."
Lawyers find the application especially valuable; Michael P. Laffey, customer and Attorney and Counsel at the Messina Law Firm in New Jersey, USA says, "the product prompts me to record my time, is easy to use, and allows me to capture my billable hours more accurately."
Commenting on the usability of the service, Hughes says, "Unlike many complex solutions which require the involvement of IT departments or integrations with other systems, momentem™ is standalone. We say to our customers that they are up and running getting a return on investment in 9 minutes, not 9 months. That’s because we have built an application with nothing to set up which, can be instantly downloaded to any BlackBerry."
To get a free 14 day trial, either; send a blank email from your BlackBerry to to receive the sign-up instructions. Or type this link directly into your BlackBerry browser to download the app http://web.momentem.net. For more information visit www.momentem.net/9minutes.
Contact:
Arleigh Galant Vasconcellos
(+1) 403.561.4810
Notes to Editors:
Widality is the award-winning developer of the momentem™ call tagging and time tracking service for BlackBerry®. The home of mobile business intelligence and mobile semantic tagging, and now of the Name Your Price pricing model, Widality™ is "giving telephone tag a whole new meaning" through its innovative business and personal mobile applications and services. www.widality.com
